It's amazing to think how long it's been since I lasted posted here - though I suppose looking at the growing time between posts as the blog has developed, a prolonged absence was maybe not entirely unexpected. While a number of reasons, mostly work-related, have contributed to the blog's inactivity and my own growing disinterest with the work here, I won't say too much on the subject. That's not the point of the blog, nor the aim of this post.
Rather, I think it's time to start fresh, and reignite some of the fire with which this blog began. And I think in order to do so, it's perhaps time to change directions slightly, and change focus slightly. While I still hope to report and comment on some of the more interesting, important, and news-worthy stories in the sports marketing and sponsorship world, that will no longer be the focus here. At least not on a day-to-day basis. Rather, I'd like to see BSM become much more of an open dialogue... even if it's very much a one way discussion.
How this will come to be, and what shape the blog will take moving forward, I don't really know. But after months of frustration, disenchantment, and a growing apathy towards the work I was doing outside of BSM, it was time for a change. Now it's a chance for a fresh start, an opportunity to rediscover why BSM started in the first place.
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