Meet the new face of the Boston Bruins marketing department (credit Kukla's Korner for the find):
For more on the ad campaign, and the efforts being made by the Bruins this summer, check out the Boston Globe's take (here).
For hockey fans everywhere, despite your allegiances, seeing key teams like the the Bruins and the Chicago Blackhawks returning to respectability and past glories has to be a welcome sight. Following the 2004/2005 lockout season, the National Hockey League has been too dependent upon the 6 Canadian franchises financially supporting the league. With serious recession problems in Detroit, a gradual rebuilding phase in Colorado, and the constant legal battles and ownership issues plaguing some of the league newer and more Southern entries, the league is in desperate need for strong, traditional hockey markets such as Boston, New York, and Chicago to meet their potential.
On the ice Boston and Chicago have made huge strides in the last two years; off the ice, Boston now follows Chicago's lead in making the game more available, more accessible, and more fan-friendly in their business approach, a promising sign of things to come...
No comments:
Post a Comment