The online video-sharing website's co-founder and Chief Executive, Chad Hurley, has officially confirmed an involvement with next season's F1 new boys Team US F1.
The key area worth following?
"Getting in on the ground floor of a project of this size and scope is a tremendous opportunity, and I look forward to helping shape the US F1 vision and corporate strategy for years to come," Hurley tells Autosport.com.
"I see tremendous potential for all sports to integrate more media, more social connections, connect with the fans and build a fan base. And that's exactly what I hope to bring to US F1, bringing my experience and perhaps my opinions of how we could go about that."
Formula One is an undoubted success worldwide, with a particularly avid following in Europe. However, traditionally open-wheel racing has struggled in America, and F1 has historically trailed NASCAR racing, and more-Americana events such as Indianapolis, rather than waking up Sunday mornings to follow European races.
Will a new American team change that? Unlikely. However, increasing exposure, making greater use of online multimedia and better promoting the sport to new American fans, may have a lasting impact on the sport, if Hurley et al. succeed.
Certainly worth keeping an eye on in the years to come...
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